A restaurant is not just judged by the quality of its food. While fresh, delicious dishes are extremely important, the ambiance and decor of an eatery can make all the difference too. A carefully thought out, beautifully organised and unique setting will keep customers coming back for more. So let’s delve deeper into the importance of interior design for a restaurant, whether you’re looking for good Indian food in London or collecting a takeaway from your local restaurant.
1. Interior Design Creates a Good First Impression
The dining experience starts from the moment a customer walks through the door, so the interior design of a restaurant should stand out for all the right reasons. As well as being clean, tidy and well-organised, it’s a good idea to incorporate atmospheric lighting, interesting artwork, and anything else that will contribute to the overall ambience. The more unique and appealing the setting, the more likely people are to take pictures and share them on social media. This user-generated marketing can even lead to increased business.
2. Interior Design Can Enhance the Customer Experience
Interior design can set the tone of the dining experience. Comfortable seating, dimmed lighting, candles, relaxing music and a well-planned layout will help people to relax. Tables shouldn’t be near doorways, walkways, children’s play areas or toilets, as this can dramatically affect comfort levels. Many eateries also place interesting pictures or objects around their establishment which reflects the building’s history or the brand’s heritage. This is a nice touch.
3. Interior Design Can Influence Customer Behaviour
Interior design can subtly impact how long people stay and how much they spend. While fast food venues might opt for hard chairs and bright lights to encourage a quick turnaround, upmarket restaurants tend to create a more cosy space with thoughtfully lit dining areas for a more leisurely experience. A restaurant with high-quality table settings and cutlery will also implicitly encourage guests to treat an establishment with more respect.
4. Interior Design Improves Customer Service
How a restaurant is organised can greatly impact customer service. If tables are too close together, waiters and waitresses might find it hard to take orders and serve food without imposing on another table. Similarly, if tables are blocking hallways or entrances, then carrying food from one place to another can become awkward and hazardous. Guests tend to pick up on these little faults and these can impact tips. Always think about how dishes will leave the kitchen and arrive at each guest. Everything should flow seamlessly and if it doesn’t, the layout of your venue might benefit from a change.
If you’re looking for good Indian food near me that offers a comfortable dining environment and deliciously authentic food, don’t miss Little India. Nestled in the heart of South Kensington, close to many popular tourist attractions such as the Science Museum and Royal Albert Hall, this is a great spot for a curry. Search ‘good Indian near me’ and book your table today.
